Consumers still trust on search engines to find the information they need or want - whether it's very precise content on some unclear topic or simply to find out what's on the menu this week at their close by restaurant.
Google is introducing its Posts offering.
The feature, which was initially introduced in beta in early-mid 2016 on a limited basis, makes it possible for business owners to share content that will embolden customers (either new or existing) to take advantage of specific offers or events, showcase top products or highlight new specials.
Available within the GMB(Google My business) dashboard now, interested business owners/marketers can write text (up to 300 words), upload an image, add an event title (along with start and end dates and times), and even include a call-to-action button such as “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”
GMB Posts could prove to be a somewhat immersive experience for shoppers as businesses are able to publish multiple posts in somewhat of an update stream and direct those consumers to take specific actions - from registering for events to actually purchasing things.
The feature will likely be very well expected by those using the GMB, and could forever change the local search scene; not to mention challenge other boards (including Facebook, yahoo) who have shown a great deal of interest in becoming a greater force in helping small business owners (particularly of the local variety) engage their audience and drive more businesses through their doors.