If you have a busines website you should focus on making each page a landing page, this will increase leads andconversion .
- Specificity products and services with details , provide eye catching photographs.
- Describe with grace the utility of the products and services
- Dimension and weight can be key decision when purchasing an item online.
- Offer your customers a company policy , terms and condition to navigate safely in your website .
- SSL a security socket layer is mandatory for a serious e-commerce website or any website requesting information from customers.
Shipping Method, On Site Pickup, Deliveries at location should be specified in the landing page for customers take action quicker to proceed or not .
Timing in decision is the key conversion, if you can enclosed your proposal as a limited time offer or adding a counter , will ridiculously increase the chances to get a conversion.
Been honest about delivery time and ways to get the products or service will increase conversion.
Offer your customer as many as you can ways of payments, we recommend using paypal or any other payment app that also gives opportunity for using credit